Best of
Best AI Sales Tools
The best AI sales tools for prospecting, enrichment, and outreach.
| Rank | Pick | Why it leads | Score |
|---|---|---|---|
| #1 | Clay | Enrichment depth that most CRMs can't touch | 4.5 |
| #2 | Apollo.io | Huge contact database in the free tier | 4.4 |
- 14.5
Clay
Editor's PickPaid plans with usage-based pricing
Clay is the research rabbit hole you actually want to go down. It pulls data from dozens of sources, runs AI research on prospects, and builds profiles that make your outreach feel like you've known the person for years. The learning curve is real, but so is the payoff.
- Enrichment depth that most CRMs can't touch
- AI research agents do the digging for you
- Plays nicely with HubSpot, Salesforce, and your spreadsheet habits
- 24.4
Free plan, paid from about $49/user/month
Apollo bundles a contact database, email sequences, and AI writing into one login, which sounds like a lot, because it is. The free tier is genuinely generous, and SDR teams can go from list to sent email without leaving the tool. Data quality varies, so verify before you blast.
- Huge contact database in the free tier
- Sequences, email, and AI writing in one place
- SDRs can run a whole outbound motion from one tab