AI Sales
Apollo.io Review
Apollo bundles a contact database, email sequences, and AI writing into one login, which sounds like a lot, because it is. The free tier is genuinely generous, and SDR teams can go from list to sent email without leaving the tool. Data quality varies, so verify before you blast.
Rating
4.4/5
Pricing
Free plan, paid from about $49/user/month
Best for
AI Sales
Pros
Huge contact database in the free tier
Sequences, email, and AI writing in one place
SDRs can run a whole outbound motion from one tab
Cons
Contact accuracy varies by industry and region
You'll spend a day learning your way around
Features
Screenshots
Editorial Review
Apollo bundles contact data, sequences, and AI writing into one platform with a generous free tier. The catch is data quality, so verify records before you build a campaign on them.
Score: 4.4/5
FAQ
Who should use Apollo?
Lean sales teams and founders who need prospecting data and outreach without stitching together three tools. If you're sending less than a hundred emails a month, the free tier is plenty.
Alternatives
Clay is the research rabbit hole you actually want to go down. It pulls data from dozens of sources, runs AI research on prospects, and builds profiles that make your outreach feel like you've known the person for years. The learning curve is real, but so is the payoff.